FROM NUMBERS TO MARKET-READY LEADERSHIP

Our full-service research support gives you more than just health data—you get that competitive edge you need to stand out and grow your impact. HIMSS will support you in collecting qualitative and/or quantitative insights, then help you turn them into white papers, case studies, and reports that prove your expertise.

CUSTOM RESEARCH
Why teams trust our research support

  • Use real market data to stand out

    Your audience is looking for solutions, not speculation. HIMSS will help you build credibility fast with data-backed research that feeds white papers, webinars, and sales enablement content.

    Get more insights with less lift

    We handle everything—from study design to participant outreach—so you get carefully-collected data without straining your teammates.

    Launch with confidence, not guesswork

    Whether you're refining a product, repositioning your messaging, or breaking into a new market, HIMSS research helps you move fast with clear, validated insights.

    Deliver reports that leaders remember

    HIMSS transforms your findings into compelling, market-ready assets—from sleek white papers to dynamic reports—so your research doesn’t just get seen, it gets internalized.

HOW IT WORKS
Go from concepts to published research

  • WEEKS 1-2
    Set your research goals

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      Our research team will submit an insights form to collect your research aims

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      Kickoff call within 24-48 hours

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      Survey or focus group questions delivered within 4-5 business days

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      Draft questions iterated on and approved within 2 weeks

  • WEEKS 3-4
    Capture the data

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      Approved surveys tested and launched

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      Data collection begins via surveys or focus groups with an audience of up to 125,000+

  • WEEKS 5-8
    Curate your report

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      Data analysis and insights synthesis

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      Top-level insights report presented during readout call

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      Add-ons and edits provided

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      Final report delivered, option to create further assets

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      Optional content syndication

  • The conclusions HIMSS drew and presented to our team were well crafted, summarized and succinct. As a result of these insights, we will continue developing our thought leadership and insights for the marketplace.

    Julie McGuire, RN, MSN

    Managing Director, Management Consulting, The BDO Center for Healthcare Excellence and Innovation

  • Reach key decision-makers at scale

    Once we’ve guided you through the research process, we can help you publish your research through our world-recognized digital and media channels.

    We’ll use first-party data to guide delivery of your insights, to make sure you’re getting seen by the health audiences that matter most—and collecting their contact info as you go.

Let’s get your research engine running at full speed.

When you’re ready to accelerate your thought leadership creation and delivery, we’re here to help. Reach out and we’ll answer any questions you have about custom research, from how we’ll gather insights to our exact process for report creation. You’ll get support—from our whole team of experts.

GOT QUESTIONS?
Frequently asked questions

Learn how our full-service research works—and how we’ll support you.

  • What’s the process like?

    We start with your goals, then move quickly—crafting research questions, collecting data, and delivering insights in just 6–8 weeks. Our team handles everything, so you don’t have to chase participants or synthesize raw data.

  • How can my organization benefit from full-service research support?

    You can publish it as a white paper, use it in your next webinar, plug it into your sales enablement strategy—or even syndicate it across HIMSS media channels to grow your visibility.

  • How quickly can we get started?

    We typically hold a kickoff call within 24–48 hours of your request. From there, we move fast—most surveys are drafted, reviewed, and launched within two weeks.

  • Who will HIMSS be surveying or interviewing?

    We tap into our member community of 125,000+ healthcare professionals, ensuring your research reflects real voices from across the health ecosystem—from decision-makers to end users.

  • How much input do we need to provide during the process?

    Just a few key details up front—HIMSS will handle the heavy lift. After you share your goals, we draft the questions, manage the outreach, analyze the data, and deliver a detailed presentation of the findings. You’ll review materials along the way, but we keep your time commitment minimal.

  • Can we customize the questions or format?

    Absolutely. Every project is fully customized to your objectives, whether you're testing product positioning, exploring unmet needs, understanding brand awareness, or gathering strategic feedback from the field.

Explore some of our research